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What is 147 Ideas?

147 Ideas is an idea.

It’s an experiment.

Sort of.

It’s a demonstration of brand building. Fast brand building.

How quick can a digital media brand be built?

How quick can a concept be taken from idea to reality using the web as the launch platform?

147 Ideas is the answer.

When coming up with a USP, Independent Digital Media Ltd needed a consultancy brand to market digital media services.

Independent Digital Media Ltd is a perfectly nice, sensible company name – but it’s not a brand. It doesn’t say anything, it doesn’t stand out, it looks fine on an invoice but that’s about it.

147 Ideas, however, is a concept. It tells a story. It is explainable in under a few lines of text, watch:

“147 Ideas is a digital media consultancy service where we come to your business and provide you with at least 147 ideas that you can use to make your business better, improve profits and reduce waste.”

We wanted to create a memorable online brand that also explained what it is, offered a story and was an attractive proposition to anyone thinking of hiring a digital media advisor.

With that in mind, should you hire us, you already know that you will be given at least 147 new ideas that you can use – whenever you choose – to make your company better, more efficient, more profitable, happier etc. Some of those ideas will take you less than 10 minutes to implement and WILL make a huge, huge difference to your bottom line.

We’re not selling jargon. We’re selling a product, a brand and a concept.

Think about this:

We created 147 Ideas inside 12 hours.

Idea.
Publish.
Promote.

Done.


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